Our brains are designed to forget. 🧠
By discarding unnecessary details from our minds, we save energy and leave room for something new.          We prioritise relevant and emotionally meaningful information.
Memory is a valuable resource.
Being a great designer means learning how to create products that resonate so strongly that they hold a special place in your audience's mind.
To do this, your expertise must go beyond the mundane.
Be emotional.
Be holistic.
Awaken the imagination.

Design with emotion and imagination to create memorable experiences. 🌟