Farcaster

A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

What are some essays/casts/discussion you should read about Farcaster in order to better understand current FC growth challenges?

Looking for food for thought for writers taking part in our "Farcaster 2026" contest.

(example of a cast below)

If you're interested in the contest, you can read more about it here:

Building @kiwi 
Writing @ https://kanfa.macbudkowski.com/

If you're interested in the contest, you can read more about it here:
https://paragraph.xyz/@kiwi-updates/farcaster-2026-writing-contest