Why did the Squid Games movie become so popular? Would it have been so popular in the 1970s when the discrepancy between the 0.1% and the median were at the lows of the cycle? What is its memetic value and how something becomes viral? 

Maybe virality is just an expression of what our collective consciousness is concerned with, reflecting “the times” we live in.

The popularity of Squid Games might be tied to current economic disparities and social anxieties, which resonate globally. In the 1970s, different societal issues might not have sparked the same widespread interest or emotional connection.