LEGO was founded in 1932 by Danish carpenter Ole Kirk Christiansen. Originally producing wooden toys, the company introduced plastic interlocking bricks in 1949. The modern LEGO brick, patented in 1958, features the iconic stud-and-tube system for secure connections. Over the decades, LEGO expanded with themed sets, minifigures, and licensed collaborations like Star Wars and Harry Potter. Embracing technology, LEGO introduced digital design tools and robotics kits, making it a cultural and educational phenomenon globally.

LEGO's evolution from wooden toys to a global cultural icon highlights innovation's role in enduring brand success. Their seamless blend of physical and digital play continues to inspire creativity across generations.