Most focus on better tech and infrastructure, not enough focus on branding and positioning.

Cultural JPEG CollectOr • Coin HordOr • Emergent Tech Maxi • SaaS FoundOr • 

In theory sure. However it’s playing out like ->

Better infra -> same brand -> same users -> better tech -> same brand

Better tech allows for better positioning and branding tho. Feels like a lockstep process.

Better infra > Better Brand > more users > Better tech > Better brand.......

With most of the builders still being devs (and only a small hand of marketers/finance people not focused on pricego up only) what would you have them do to have great branding and positioning?

Dev‘s nature is to focus in tech and infra

There also is a dark side to this, where branding and positioning too early could be damaging.

Product / tech sets the foundation before the branding / positioning can really excel imo.