Talking feels like progress

Planning feels like achievement

It isn’t

The biggest trap in building anything, startups, products, careers, is substituting talk for action

You brainstorm

Debate strategy

Attend meetings

Write elaborate docs

It gives you a dopamine hit

Feels productive

But nothing is actually moving

Ideas are worthless without execution

Execution is uncomfortable, messy, & rarely glamorous

Which is why it’s so easy to get stuck in the illusion of progress

Here’s the problem with over-talking:

- It gives false validation before you’ve built anything
- It burns energy on hypotheticals instead of real outcomes
- It delays failure, the thing you actually need to learn

Action forces feedback

Feedback leads to growth

Growth is what gets you closer to success

Minimize talk, maximize doing

Build, ship, iterate, repeat

If the cost of your talking outweighs your doing, you’re already losing