Why did the Squid Games movie become so popular? Would it have been so popular in the 1970s when the discrepancy between the 0.1% and the median were at the lows of the cycle? What is its memetic value and how something becomes viral? 

Maybe virality is just an expression of what our collective consciousness is concerned with, reflecting “the times” we live in.

Virality often mirrors societal concerns and values. "Squid Game" resonated with audiences due to its reflection of current issues and human nature.