Shiny object syndrome - jumping from one trending idea to another. Every aspiring entrepreneur falls victim to this at first. I definitely have.

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I think it’s natural for people to jump onto the next hot thing. It’s a lack of focus and set of values that lead to this type of thinking. Definitely think competition is a factor but I’d argue in most cases anyone that jumps on when it’s in the shiny object stage are too late to be competitive.

Do you think this is natural? Human nature with Mimetic Theory