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Anatoliy Listonen
@listonen
Color. Color in photography plays a huge role in our perception of the world and mood. It carries a certain emotional load and can evoke different feelings in the viewer. Red is often associated with love, passion and energy, and blue with peace, calm and coolness. Color psychology studies what emotions and associations different colors evoke in people and how they can be used to convey a certain mood or message in a photograph. Remember that correctly selected colors can significantly improve the quality of your photo and evoke vivid emotions in the viewer! ⬇️
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Anatoliy Listonen
@listonen
Color in advertising. Manipulation of colors in advertising is one of the most common methods of influencing the consumer. Colors can emphasize the quality of a product, create associations with certain emotions or simply distinguish the advertised product from the gray mass of competitors. For example, red and yellow shades are often used in food advertising, which are associated with appetite and bright taste sensations. And in cosmetics marketing, delicate pink and beige colors are often used, which create an association with tenderness and femininity. One example of color manipulation in advertising can be the manipulative use of green in advertising for "green" technologies. Some companies can stand out from others by using green to make consumers associate their product with eco-friendliness, even if this is not always true. ⬇️
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Anatoliy Listonen
@listonen
Another example of color manipulation in advertising is the "Marlboro Man" case. In the mid-20th century, Marlboro transformed its brand from feminine to masculine by using red and white, which were associated with strength and masculinity. The advertisement featuring the strong man on a horse became one of the most successful in the history of advertising. Thus, the use of colors in advertising is a powerful manipulation tool that can significantly affect the emotional perception of the consumer and, therefore, his decision to purchase a product or service.
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