Using ads to monetize content leads to optimizing for views and requires scale to generate meaningful income.

Minting is medium agnostic (i.e. music, text, podcasts), enables creators to monetize much earlier in their creative journey, and allows experimentation with different incentives (i.e. 1/1, open edition).

Minting swims with the current of the internet, giving digital content an internet-native business model

That's why web3 social will outperform web2 social in the ability to drive better economics for creators. 
Ads models are based on the network effect of the distribution  platform and as such the platform that does control distribution can and is taking the majority share of income

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Web3 model via minting and collection fees allows creators to capture much bigger share of the rev they generate