There's a new meta trend in town to launch a product
1. Have fun with launching a MemeCoin 
2. Get attention and excitement
3. Leverage it to build an initial ecosystem (+ funding) for your idea. 
4. Build

Each phase has it's own unique selling point and value proposition that attract different persona types, but

> has a silver lining purpose towards the bigger picture

Those degens aping into your meme coin, are not the exact user group to use your product

But their financial motivation will help you carry the vision and word out to the world - getting your target persona's attention. 



They came for the hype and profit expectation, but they can sure be the ambassadors helping you reach to those who WILL USE YOUR PRODUCT. 

In a way very close to the proxy model we run at @covariance:

Leverage the network value to source opportunities. 

How?

GTM ->Go To Network - Projects scale their growth efforts by aligning incentives with a network of value unloooockers  

app.Covariance.Network

They came for the hype and profit expectation, but they can sure be the ambassadors helping you reach to those who WILL USE YOUR PRODUCT. 

In a way very close to the proxy model we run at @covariance:

Leverage the network value to source opportunities. 

How?  

Usually an advisor will leverage his/her network value and provide value to an early stage project or protocol, while capturing the entire value unlocked themself

At @Covariance, we give access to anyone in the network, and share the value between that has been creating that value.

Sounds better, isn't it?