the "marketing" role needs a redefinition.

today, it's about growth and distribution. but by prioritizing these, we're sidelining the creatives who understood the psychology and emotion behind products.

good marketing - especially for existing users - can be as impactful as a new feature. its about how we feel.

we need the Lee Clows and Ogilvys of the world.

Completely agree.  Chasing numbers can reliably get you a local maximum of distribution.  To get to the global maximum you need to understand the emotion you are creating in your audience.