Founders

A message for the founders out here.

I got a colleague into DeFi yesterday. Told him to start with a lending protocol. I recommended LayerBank. He called me back and said he googled it and did not get jackshit of what it is. 

Googled it myself. 
Realized Web3 is not yet ready for the masses.

Marketing is key.

Web3 marketer. Head of lots of stillborn, but cool projects. Blockchain for direct democracies. Hat stays on. Host of /shift

I think founders should focus more on "what things does" rather than "how thing works". I'm reading quite a few blurbs and most of the time my brain already forgot everything before finishing the sentence.

We should stop trying to sound super sophisticated.

Director of Operations at Hats.Finance, a decentral platform for Audit Competitions and Bug Bounties. 

I don’t disagree but we are also in an awkward spot where most crypto natives care about stuff like which network/tech.

It’s hard to thread that needle.  But yeah I wouldn’t describe Farcaster as “the sufficiently decentralized SoFi protocol built on hubs and optimism”

Startup artist seeking inspiration.  Champion of /bcard

Yep, especially if you want to scale, and considering all the efforts done by farcaster to get web2 users in. Thing is, as a savvy user, I don't need the project to tell me what chain it's deployed on within its 'main description'. Should be a secondary or tertiary message.  I have Defillama for the technicalities.