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DappaDan
@dappadan
There's lots of money spent on hackathon bounties but not much talking about getting a Return on Investment. Starting a 3-part series published on @paragraph exploring how no matter what stage of sponsorship you are at you can get some joy. https://paragraph.xyz/@developerjoy/measuring-hackathon-part-1
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limone.eth 🍋
@limone.eth
love this you mention "awareness" and i agree, it should be top of the funnel marketing towards devs but i feel like most teams sponsoring hackathons do that with the expectation of finding a new startup or project building for the long term in their ecosystem
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DappaDan
@dappadan
❤️ thanks! that's definitely where they go wrong early on in pt 2 and 3 im going to talk more about the "long term" game of hackathon sponsorships which will cover the "looking for startups"
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GigaHierz
@gigahierz
What other focus should awareness have then brining developer long term into your ecosystem? I would say it’s relationship building. You want builders to know why they should build on your ecosystem in case they become serious. So you want to make sure you bring awareness. But building a relationship with them is equally important as a lot of teams decide where to build based on where they have a direct contact to the team and feel seen. Also, I believe it depends on the team. Some teams come to bigger hackathons to launch their product because they know winning means a lot of vcs will reach out without them having to do much work.
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Greg
@greg
agree - imo hackathons are more effective at nerdsniping developers into hanging around your ecosystem so they include it in future “real” projects vs incubating startups directly in 1 weekend
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