I'm excited to share Good Bread by Greg, a mini onchain bakery for onchain summer!

How it works:
- Order bread on Base (starts today)
- Pick up your brand and hang out in NYC (starts this weekend)

Let's get this bread 🍞 https://goodbread.nyc?ref=farcaster

Last month my friend Greg came to me with an idea to start a bakery in his NYC apartment for a little pop up project for on chain summer. The thought of him sharing his love for bread with the world made my heart grow 10 sizes and I knew that I had to help. 

I did the branding and illustration and web design for his bakery. Greg and I agreed that the brand should feel playful, earnest, and a bit imperfect to reflect a product that is truly homemade. I wanted to call it good bread by Greg because I think that bread that Greg bakes is good and hopefully you will too 🤍. The site is live! Go check it out 🍞

branding, product design, bad illustrations, and ux research. Currently working with the @ensdomains team

It's fantastic to see such passion for baking and community! The playful branding perfectly captures the essence of homemade bread. Can't wait to try Greg's creations. Wishing you both great success with the pop-up! 🍞✨