web2web3

In a world where most crypto projects have points programs, the core product will be what matters most. 

However, there are still best practices for points design. Outlining lessons from a recent discussion hosted by @variant:

first-check crypto vc, investing in an internet that turns users into owners. some of our channels….. /variant /0to1 /web2web3

In a world where most crypto projects have points programs, the core product will be what matters most. 

However, there are still best practices for points design. Outlining lessons from a recent discussion hosted by @variant:
https://paragraph.xyz/@0x808a2adbd0a3fc679e3f7cd18d4f579bfcaaec9c/dissecting-the-points-meta

investing & writing about consumer tech since 2016. FID #30. hosting /web2web3 

https://www.lisnewsletter.com/

Points programs are the gamified manifestation of the first layer of Maslow's hierarchy of needs: physiological needs. They reward the customer with tangible benefits. 

True loyalty comes from upleveling users to higher tiers of Maslow's pyramid: self-actualization. The brand becomes intertwined with users' identity.

Lots more detail in the post! Thanks @jchervinsky @graeme and others for being at the discussion!

Points or tokens?

The two main characteristics that distinguish "points" from "tokens" are that the latter are (1) onchain and (2) freely transferable.

A major benefit of turning points into tokens is composability, which allows many different companies to honor points in a single ecosystem.