Most of my time this year has been focused on building Native, a studio helping founders to shape the ideas that shape us.

We often begin writing one great pillar essay that acts as the foundation of your brand, and then build out the system for you to gain narrative command in the market.

Feedback like this >>>

jihad is really good at this btw 

higher pillars i’d never even considered until we collaborated on the greenpaper & now i feel v clear minded on direction 

qualitative time spend leading to quantitative capture of many variables imo