/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

the mental model you're using works well for web2 but doesn't quite fit when applied to web3. i learned this the hard way doing the podcast for 3+ years.

re "5x distribution...sponsorships" -- this isn't what high-ticket web3 brands optimize for most of the time. at the end of the day they care more about the onchain conversions that end up reflecting on dune over the impressions they get on your podcast audio ad or banner in your newsletter.

as an onchain creator, your strength lies in the quality and quantity of your onchain audience, as measured by the number of wallets that you can reach.

in the future, many brand and creator collaborations will occur onchain, with the call to action being measured onchain. and the core of every collaboration should strive to align incentives with your audience.

every web3 brand wants users (measured by wallets) engaging with their products or services. if you build a top-of-funnel spanning quality wallets, you become a premium partner for driving growth.

for any other creators on wc here are some thoughts re building an onchain audience