IMO doing this sort of ad campaign spend at this stage isn't a great sign. It can be a sign that the product isn't growing organically as hoped.

It's also a very competitive space now since they're now competing against Google, OpenAI, X and soon Meta.
They might have to pivot (or get acquired) since they won't be able to out-spend any of them to remain relevant.

https://x.com/AravSrinivas/status/1901668081245790348

Very true — also, this feels like an advert that ChatGPT would have come up with