After learning more about web proofs the last few days, I'm shocked as to why more consumer founders are not talking about zkTLS strategy.

(web2 reputation & history) + (crypto incentives & interoperability) = attract new users.

Users in crypto only have so much onchain history and credentials. But by using web proofs to bootstrap reputation, builders in the space can incentivize users through crypto native mechanisms.

If enough founders can prove interesting models of web2 data + web3 infra, then I think new user adoption is inevitable.
https://terminallyonchain.xyz/zktls