⚽️ The German Bundesliga from a Web3 perspective - a quick overview...

League
Clubs
Licensing

What we have seen so far —> More down below👇

Helping business and sports leverage Web3 tech

On the club level:

🐻 FC Bayern München partnered up with Unyfy for Web3 infrastructure.
Plus, they have an active sponsorship deal with Bitpanda.

🐝 Borussia Dortmund also partnered up with Unyfy to build fan engagement and loyalty offerings.
And they also have a crypto partner, Coinbase.

🐊 VfB Stuttgart released a Web3 platform within their ecosystem. They also added a digital component to their physical jersey by partnering with ZATAP by collectID 

🦅 Eintracht Frankfurt got rid of their old stadium seats and sold them with a digital twin that lives on the blockchain.

🐺 VfL Wolfsburg released NFTs with FANZONE.io, the "Vfl Gaming Pass" and a "Walkable Website" in Decentraland. Plus the Whitepaper on Web3 in football.

🐂 RB Leipzig is using a blockchain based solution for their ticketing.

🐐🦁 Additionally to those listed above we have seen the 1. FC Köln and Bayer 04 Leverkusen to "phygitise" their jerseys.

Club licensing:

There are two Germans start ups that leverage (or did so) licensing for their blockchain based product: The Football Company and Tradar

The DFL Deutsche Fußball Liga itself:
Sold license rights for NFTs to three partners Sorare,Topps International and OneFootball. (until the 2024/25 season)