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lawrenceroman.eth
@lawrenceroman
"Zero by Nature" an All Birds Recipe B0.0K: a 26-page open-sourced toolkit detailing how they created a net-zero carbon shoe. It’s an open invitation to the fashion industry to copy their approach because, as they put it, "when it comes to reversing climate change, copycats aren’t just welcome, they’re essential." "If you don't organize around real time trends + community you won't have a business in 3 years" Most conventional fashion & retail brands still don’t grasp the importance of community building, even as it becomes increasingly crucial. What is community? How does a brand build one? How can one track performance? Well, in simple terms: Blockchain helps! cc @wasabi @magentadao
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