Product in web3 differs in 2 critical ways: 

1) Flywheels are multi-app vs. in one app. For example, a user may start their journey on Coinbase, swap on Uniswap, & then earn interest on Aave
2) Audiences are grown *first* and then a product is shipped to them. This is very different from the pmf playbook in web2

Working on /capsule | writing and thinking about crypto, global economies, and media 👩🏻‍💻

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What’s an example of an application that did 2?

DMing - I don't believe #2 is the right approach but it seems to be something a lot of projects do