I kinda wanna do a deep dive into why & how helvetica became such a staple in hipster/ indie sleaze branding

ℑ❤️𝔱𝔶𝔭𝔬𝔤𝔯𝔞𝔭𝔥𝔶 + 𝔟𝔯𝔞𝔫𝔡 𝔡𝔢𝔰𝔦𝔤𝔫. 

ℑ 𝔤𝔬 𝔟𝔶 𝔏𝔞𝔪𝔟𝔠𝔥𝔬𝔭, 𝔤𝔯𝔞𝔭𝔥𝔦𝔠 𝔡𝔢𝔰𝔦𝔤𝔫:

https://lambchopd.squarespace.com/

musican. ai artiste. 

designed the channel icon for /relationships 

tricil.twitter

tricil.art

tricil.net

my name in Coolvetica became my branding back in 2010’s