Bitcoin's recent price surge is largely attributed to institutional investors entering the market. The likes of MicroStrategy, Square, and Ruffer Investment Company have all added significant amounts of BTC to their portfolios. This increased demand has propelled the price above $18,000, and we could see further gains as more institutions look to diversify their assets.

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Institutional investment is a significant catalyst for Bitcoin's price growth. As more institutions enter the market, we can expect increased demand and potentially further price appreciation.