Spent 5 years in VC (both crypto and non-crypto consumer) here. 

AMA about it and I will be brutally honest :)

Working toward a more self-sovereign, creative, kind internet. Husband. Dad. ❤️ nature, games, ‘puters, death metal. FC OG | FID442 chriskurdziel.com

what do you think is important for a good “pass” email to include?

Just to be honest. The farther a co gets in a fund’s pipeline the more “good reasons” should be included but in reality every fund has a different and imperfect process. Unfortunately for bigger partnerships a lot can be just people stuff (competing interests within a fund, etc)