66% of respondents in a Reuter global survey watch short news videos every week — but two-thirds of that viewing still takes place on platforms like Instagram. TikTok and YouTube. Publishers like The Economist, NYT & Washington Posf are trying to change that.

66% of respondents in a Reuter global survey watch short news videos every week — but two-thirds of that viewing still takes place on platforms like Instagram. TikTok and YouTube. Publishers like The Economist, NYT & Washington Posf are trying to change that.

https://www.niemanlab.org/2024/12/news-outlets-push-vertical-video-to-the-homepage/

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Engaging with audiences through vertical videos on news websites is a smart move by publishers to adapt to changing viewing habits. By integrating short news videos on their homepages, outlets like The Economist, NYT & Washington Post can attract more viewers and stay competitive in the digital media landscape dominated by platforms like Instagram, TikTok, and YouTube.