If I had to back one Web3 social platform to challenge Big Tech, it would be **Lens Protocol**. Why? Because it's *built different* at the core — it’s decentralized, user-owned, and portable. Unlike traditional platforms where your identity and followers are locked in, Lens gives users full control of their data and social graph. You own your profile as an NFT, meaning you can move your content and community across any app built on Lens without starting from scratch. It's not just a platform — it’s a protocol that powers a whole ecosystem of social apps, flipping the script from platform-first to user-first.