marketing

A recent study has shown how consumers interact with AI vs human content in 2024
1. 50% of consumers can correctly identify copy that is AI-generated.
2. The consumers find brands using AI content impersonal, untrustworthy, the companies using it lazy and uncreative 

Does it mean the marketing job won’t be obsolete?

There will definitely still be a need for marketing professionals but with the pace￼ that AI is improving I think it will be indistinguishable from human interaction within a year. Marketing and all knowledge work is going to become a lot more competitive.