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Handling your personal branding in Web3 is a little different from traditional spaces because Web3 values authenticity, community, decentralization, and tech fluency. Hereās a simple step-by-step guide:
1. Define Your Identity
Decide how you want to show up:
ā¢ Doxxed or Anonymous? Use your real name or create a strong pseudonymous identity (e.g. @CryptoCat).
ā¢Whatās your niche? Are you into DeFi, NFTs, DAOs, security, gaming, or infrastructure?
2. Craft a Consistent Online Presence
ā¢Handle: Choose a unique, memorable @name for Twitter/X, Lens, Farcaster, Discord, etc.
ā¢PFP (Profile Picture): Often NFT-based. Choose one that reflects your identity.
ā¢Bio: Clearly say what you do or what you stand for. Ex: āDAO builder | DeFi degenerate | Web3 Security Advocateā 3 replies
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