imo the best current proxy for consumer crypto users is mobile wallet users. 

while "consumer crypto" is the current buzzword, total consumer crypto users are lower than they were +2 yrs ago (24.5M then vs 23M now).

if we now have the primitives to onboard new users, why do you think we are ~failing to onboard them?

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

why should there users onchain at all? 
the only solid reasons have been these:
1. sound money (btc, eth -- i was in this camp)
2. stable money (stables -- turkey, argentine...)
3. speculation 
4. free money (yield farming, airdrop framing)

so essentially, I've come around to agree with @jessepollak that airdrop farmers being engaged is good. the bad is the airdrop design mechanisms. we need the designs to pay net economic value. currently the designs pay for pumping valuation metrics. and VCs are using bad metrics to value DAU, TVL, etc.

TLDR: 
if consumer is my family and buddies then we don't really have anything to offer that's 10x more useful to them. 

if consumer is billions of people under tyranny without access to sound money, stable money, financial services and freedom of speech then we're doing ok. just gotta tweak a little.

if your definition of 'consumer' is people around you. and you using Daimo vs Venmo then it's not really any of these 4. we need to crack 5, 6, 7.

4 has arguably been the most effective in educating 100s of thousands of people in developing world. this is somewhat what porn did for the internet.