no .eth in ens's handle though so can we take them seriously?

Collectors of Time: collections.eth.limo | My stuff: link.dev.eth.limo

Remember how with ens you can name contracts as well, not just wallet addresses? Well ens.eth resolves to a governor contract and not a wallet address. So we actually can't change the name at the moment.

Can you use a subname instead in order to verify ownership? 
I am hoping I can do that.

Executive Director @ ENS Labs - creators of the Ethereum Name Service