Should gamification be designed to go obsolete? Soundbite from interview with Geoffrey Kretz of Kwit app:

"But then, to answer the question, user and players usually stay into the app between three and maybe four and a half months. So it's the time to have the brain get back to a normal state and then to feel confident enough to cope with the occasional cravings alone. And because we teach the user how to behave, so it's a victory for us that they are autonomous. And it's like, if were meditation app, I would be super happy to let people do meditation without my app. At the end, they should be educated enough to behave themselves. So we really strongly believe in that.

It's cool. It's one of those apps that is designed to go obsolete, shall we say? It's done its job, let's move on.

Exactly. And in the meantime, we have changed lives. So that's good. Yeah."

Listen to the full podcast episode at: https://gamificationplus.uk/helping-3-million-people-kwit-smoking/ #gamification #smoking 

Afternoon, everyone! Any exciting plans for the rest of the day? 🎁 Tadaa! 