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Saumya Saxena
@saxenasaheb
Last year, @jessepollak told me this idea of taking builders viral. Rationale was simple: > Base wins if builders and founders building on base win > Founders on base will win if they get users and build sustainable businesses > Users will come if they get to feel the onchain economy being 10x better than current solutions Approach, get outside of current echo chambers and start educating and onboarding. What's the fastest way to educate and oboard? To go viral. How to go viral? > Create short form video content > Show why onchain matters > Build distribution loops > Fund and accelerate growth of founders focused on solving for onchain distribution Jesse, himself, started going on the streets onboarding day to day folks in fun ways. Kept doing it despite the flak he got from 'elite' CT crowds. And now, a whole wave of creators are out there onboarding people with short form video content. This is the year we take builders viral. And it will take a village to do that.
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kharis helexisys
@kharisi
This is the right playbook. Builders win when users show up, and users show up when they see something 10x better than what they have now. Short-form content is a proven way to break out of echo chambers and make complex ideas digestible. Jesse leading by example with real-world onboarding set the tone—now it’s about scaling that energy. If we want mass adoption, we need to meet people where they are, speak their language, and make onchain feel not just accessible but *inevitable.* This is the year. Let’s make it happen. 🚀
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