Founders

I let people know I was winding my startup down and offered to have calls with founders about what they were struggling with.

By far, the topic that came up the most was storytelling.

You’re already telling your product’s story. It’s the first prototype you build in your head. It’s a story you tell yourself, then your co-founder, your customers, your investors, etc.  The first time anyone interacts with your product is when you tell them about it. It’s important, and spending time polishing it is the difference between success and failure. 

And if you are a founder, you have to shape your company’s story at literally every stage. You never outgrow this. 

So you might as well get good at it now.

How to tell your product’s story for investors and customers...

1.Know the audience (and what do they want)
2.Pre-PMF? Talk to potential customers
3.Iterate, iterate, iterate
4.Start with joy

More on Paragraph 👇 

https://paragraph.xyz/@zherring/0-to-1-storytelling