easily the best analysis I've seen on airdrops, some takeaways:

- iterative airdrops > one-off airdrops
- use criteria that builds off past airdrops
- incentivise users to stick to 1 wallet
- less "predictable" criteria -> better retention results

easily the best analysis I've seen on airdrops, some takeaways:

- iterative airdrops > one-off airdrops
- use criteria that builds off past airdrops
- incentivise users to stick to 1 wallet
- less "predictable" criteria -> better retention results

https://kermankohli.substack.com/p/the-airdrop-trilemma-a-data-problem

🛠️ building 0xarc.io 📝 writing at kermankohli.substack.com. 🧠 thinking about data, analytics and growth 📊

investor @fabric-vc + /socialgraphvc | core team @she256


thank you for the tag! have more articles on this coming soon. attributes are they 🔑