marketing

experimenting: launched a $10 campaign for /onchainsite on Twitter and spent the same amount on a Farcaster mini-app. will report back with results.

Here are the results - this was an awareness campaign without a CTA (might do a conversion one as well soon):

• X Ads: $9.41 → 1,677 impressions | 752 video views → $0.0056 per impression | $0.012 per video view
• GigBot on Farcaster: $11 → ~1,500 impressions | 19 video views → $0.0073 per impression | $0.58 per video view (this one was an external link to YT)