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Maretus
@maretus.eth
If you’re bullish on Moxie, it shouldn’t be because of today’s free rewards (though they’re a nice bonus). The real reason to be bullish is what’s coming later—Moxie’s introduction of a new advertising model. Moxie Promote will introduce what I’ll call pay per action (PPA) advertising. If you’re at all familiar with Google, you will likely have heard of pay per click (PPC) advertising. It’s their main product and primary revenue stream. Moxie Promote is creating a similar product on Warpcast. This will give creators and channel owners a more direct path to monetization. If you have a large enough audience, you can bet advertisers will want to reach them and Moxie Promote will make this happen at the protocol level. Having spent most of my career in online advertising, I know how massive PPC is and I believe PPA could be just as big. This is why I’m bullish on Moxie. https://warpcast.com/betashop.eth/0x3e4a9e8d https://warpcast.com/maretus.eth/0x6ec40c39
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Kenji
@kenjiquest
Thanks Maretus for this take. I think it's really important people read it and understand it. They don't have to just simple agree, but at lease use it as a point to ponder on when measuring up Moxie. To my frens - this is actually really important news for people who see Farcaster beyond just airdrops and I'm tagging you in here because I think you have a reasonable rep and reach... you have been building your accounts and character - and that is important. Just like what I am doing with my podcasts. This could be something for us to consider beyond just day to day reward chasing. Audience building is key. @eiteengo @non07777.eth @nikomfer.eth @taylorwebb.eth @nutellacrepe.eth @chii-ka @burrrrrberry @pichi I think casters with personality and a strong following may do well under this scheme.
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