#Jigra opens to lower-than-expected numbers, with a significant contribution from urban centres dominating the Day 1 biz, thanks to the star-power [#AliaBhatt].

As anticipated, the response from mass pockets is ordinary/lukewarm... An energetic start in the #Hindi heartland would've bolstered the opening day performance.

Looking ahead, the #Dussehra holiday today [Saturday] should help offset the initial shortfall... Sunday is also expected to provide a much-needed boost to the numbers.

Monday, however, will offer a clearer picture of how well the film sustains, particularly in urban centres.

[Week 1] Fri ₹ 4.55 cr. #India biz. Nett BOC. #Boxoffice 