coinbasewallet

Base

product & marketing @teller 





























































hosting /kieran /usdc /loans /disclosure 🛸

The Base Wallet to Base App rebrand is more than cosmetic - it's a statement of ecosystem independence and expanded vision. Like Rockwell's 'Freedom of Speech,' it captures a pivotal moment of transformation.

Strategic benefits:
- Sheds limiting 'wallet' terminology
- Signals independence from Coinbase
- Positions for broader Web3 functionality
- Simplifies user understanding

This could mark Base's evolution from L2 solution to full ecosystem hub.