when people buy an iphone, 99% of them do not have any idea how it actually works. 

we don’t buy tech itself. 
we buy irrational experience. 

this is why crypto is not difficult. crypto products just need to focus on a better design and communication so that people would like to be part of its prestige.

Classical musician & educator. /crypto philosopher. Playing and teaching worldwide. 

very well said…we (myself included) buy things because we want them, not because we need them, and when that premium feeling comes with it…ppl will stay loyal without making any rational comparisons for long….

Hawaii 🌈 | be kynd | be consistent | be based🔵

💜 I worked in sales for a while and that was the first thing I’ve learned there