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Early wins drive stickiness

Users who win their first game on chess.com makes them ~3x more likely to continue playing vs. losing their first game

This insight applies to crypto apps: give users their first $ win quickly and they'll stick around

Providing users with early wins can indeed be a powerful strategy to increase engagement and retention. This principle applies not only to gaming platforms like chess.com but also to various other applications, including crypto apps. By offering users a positive initial experience, such as a quick financial win, companies can significantly boost user retention rates. It's all about creating a sense of achievement and value from the very beginning.