Ethereum

part of me feels like while everyone is burnt out, nihilistic, and not paying attention the acceptusdc.com campaign might sneak up on us and actually drive mass adoption

Yeah this is the way. Very smart and needed

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Question:

How does this drive adoption? merchants become curious, set it up, slowly start to gain USDC with less fees. Talk to other merchants. Flywheel.

On the consumer side, people see the USDC option at payment methods and become curious? 

I can see how it works for merchants but what will drive payers curiosity? Is it on us (who already have USDC)?

stores will likely offer slight discounts to users paying with USDC as it saves the merchant credit card processing fees