Kyle
@kalelabs
StudyFetch is now doing $60K+ MRR (Likely around 150k+ MRR with web) They're running a mixed channel acquisition strategy (ads + influencers + other) We broke down their insanely successful influencer marketing strategy and found exactly which influencers they are using:
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Kyle
@kalelabs
We dissected over 2,000 of their videos and discovered a pattern: the same formats, identical sounds, and familiar influencers every time. Their top influencers get to explore longer, more flexible formats, while the smaller ones stick to tried-and-true styles.
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Kyle
@kalelabs
tt@studywpatty has garnered over 20 million views, averaging 80k per video! 🤯 She also leads her own study account at tt@PCFGSTUDY. Her videos are longer, but they're packed with insights, likely driving great retention
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Kyle
@kalelabs
tt@studyfetchjeanne has gotten them over 10m total views. With her most viral video hitting 4m+ views. Her videos are a mix of formulaic videos (hook -> demo) along with longer-form college guides.
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Kyle
@kalelabs
The wild part is they take popular videos from their big creators and have smaller creators react to them 🤣 across a dozen accounts. This creator is tt@renewmind360. Each creator gets a dedicated branded account, but only Patty, the largest, links to her main.
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Kyle
@kalelabs
They are also experimenting with non-English markets 🤔 I found a handful of ambassador accounts focused on Spanish speakers. Have noticed this as a trend for other studytok apps. Many of them take the content that is already working in English and just 1:1 translate and repost.
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Kyle
@kalelabs
To find these videos and creators all I did was use http://ineedcreators.com/ to filter for creators that have promoted study fetch and posted content in the last week 😁
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Kyle
@kalelabs
I compiled a list of 100+ creators (including emails)! Check it out here: https://ineedcreators.com/brands/studyfetch
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