Kyle
@kalelabs
#40 -> #9 in Health & Fitness. 500K monthly downloads. $200K monthly revenue. This app is PAYING people to walk and making a ton using one of the smartest creator strategies I've seen. Here's how they did it 👇
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Kyle
@kalelabs
The concept is genius in its simplicity: 1. Download the WeWard app 2. Walk 3. Earn "Wards" (digital points) 4. Convert to real cash, gift cards, or donations That's it. Users earn about $0.50 for every 10,000 steps, with top users making up to $1,000/year just for walking.
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Kyle
@kalelabs
Their growth is INSANE: - 20 million active users worldwide - 500K+ downloads per month - $200K monthly app revenue - Jumped 31 spots in App Store ranking - Users walk 24% more after downloading - $10M+ paid out to users - $1M+ donated But HOW did they get here?
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Kyle
@kalelabs
WeWard has mastered multi-language creator content: Their French TikTok account (tt@wewardappfr) has 140.4K followers and 1.4M likes, while their English account is growing at 17.5K followers They've created dedicated accounts for: France, US, Spain, Germany, Italy, Netherlands
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Kyle
@kalelabs
Most successful creator partners: tt@sambusachick: 785.2K followers, 10M views tt@debbraahworld: 1.2M followers, 4.6M views tt@anabelundmaria: 655.8K followers tt@kindecisa: 3.9M followers tt@mimidarlingbeauty: 3.5M followers Big accounts + micro-influencers = perfect mix.
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Kyle
@kalelabs
The WILD part? People are so desperate to farm rewards that they're creating DEVICES to cheat the system: Attaching phones to bicycle cranks Building servo motors that rock phones back and forth Creating pendulum devices for automatic step counting Writing scripts to simulate walking
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