
No centralized exchange thrives on technology alone—strategic communication and coordinated marketing efforts play a key role in user retention and brand perception.

Exchanges like @Binance and @OKX don’t just rely on liquidity; they build communities through educational content, ambassador programs, and real-time crisis communication. When FUD arises, a well-coordinated PR and content strategy determines whether users stay or flee.

Projects looking to scale must understand that collective effort in content creation, marketing, and strategic communication isn’t optional—it’s the difference between trust and irrelevance.

