branding is mostly not trying to brand what you brand 

this channel does branding well

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

Researcher. Not working in web3, but here to learn.

a good brand: tries to not look like you're trying to brand
a great brand: brands

Slight correction: branding is mostly trying to look like you're not trying to brand what you brand 😉

yeah, there's lots of "personal walls channels" out there, but only july and six took off

took off in the sense that other people other than july and six post non-spam things on the channel

A brand is a relationship. Seeing it as a stamp is a mistake.