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July
@july
“The medium is the message” - I think about this Marshall McLuhan quote When a new technology offers new ways to distribute content - we first often take what we know map it directly to it E.g. the TV was first introduced - TV show a picture of a radio playing radio It takes time to understand the medium
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July
@july
Ofc this quote is fairly famous - but what is often missed is - innovation in content distribution technologies offer new ways of distributing content - is what people think this is about What I think it’s really about is that people don’t really know the weirdness of the new medium when they encounter it
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July
@july
When this new innovation in content distribution arrives, we often think we have a grasp on how to use the it - or at least the obvious ways to use the technology are obvious. What’s not obvious are often the real and substantial ways to really use the technology- it hides secrets that only become evident over time
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July
@july
This hidden aspect of the medium becoming the message - the unanticipated consequences of any technology really is the key driver - and we become the new world that we start to use If you really think about it, every time we take on new content distribution channels - we become inherently more different and more weird
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Wev 🐰
@wevans247.eth
How many weird new ways will we come up with to communicate in a way other than face to face? 🤔
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