Tech advantage is temporary. Interface lockin is forever/longer.

DeepSeek just proved the 'worthless' GPT wrapper startups are actually the ones with real moats.

A week ago, nothing was more LOW status than being a 'GPT wrapper' startup. 

But I think we're learning that's DEAD wrong. Turns out they were just early to the only game that…

GREG ISENBERG

Tech advantage is temporary. Interface lockin is forever/longer.

https://x.com/gregisenberg/status/1883888629442830408

job: token analyst. Talk to me about football, sports, crypto, outdoors, growth, econ, investing, chess

Lockin is the key - whether it's via business model, loyalty program or user interface. It's time to grow, build up loyalty & make people lock-in - in the best case by offering a great product xp.*

Facebook got these massive ad dollars because users logged in daily. They were smart about buying Instagram, another frontend that they could easily have rebuilt themselves (on top of a Facebook backend).

*Not necessarily in super reflexive token models for 4 years but commit to using your app daily, contribute or do whatever adds value.