Base

worth noting that this video was downloaded from tiktok (og account ashton hall) meaning the creator didn’t see a dime

imagine if he coined the video 🤔

got asked on twitter 'how would this stop someone from reposting' and the answer is it wouldn't — but that's missing the point

you’ll never stop reposts, but web 2.0 payouts are smaller than you'd think. 30m views on tiktok probably earned pocket change. if he minted onchain he would make more off the memetics alone. 

virality w/ ownership > virality w/ scraps

The single video isn’t the value for the creator, it’s the deal flow after the post.

Currrently on chain activity increases complexity and doesn’t feed into how creators are trying to monetise themselves

Founder of https://jubjubapp.com/, tokenizing media ownership rights and delivering payments to support the future creator economy

yeah this is a good counterpoint +++

onchain content is definitely exciting because of the new business models to explore, but we shouldn't ignore what's working already